Polygiene News - September 2020
17 September 2020
Restart your business – trends and hands-on tips to get rolling again
We know our industry has been hit really hard, with many of us skipping seasons altogether. However, judging from previous tough times, the ones who know when to go on the offensive in a rebounding economy are often the winners in terms of brand stature and market shares. Generally, brands often win because competitors make mistakes. Being too defensive now is likely to be that kind of mistake.
You might well be thinking, “Easy for Polygiene to say! They have ViralOff and sell like hotcakes in these Corona times!”. But, to try to help out, we’ll present a list of concrete things that are fairly proven and could help you go on the offensive.
DistanZ masks go all the way with ViralOff
Full Turn was founded in 2003 to provide the finest in customizable luxury apparel for men and women. Their product line includes the finest in cashmere, merino, Supima cottons, EcoTec knitwear and performance outerwear. In March 2020 they added a new division of the company called DistanZ Mask featuring the finest in face coverings featuring Polygiene.
For now, health masks are being treated, including a hidden pocket where a replaceable high tec filter called a “non-woven, melt-blown” PM 2.5 filter is located. But going forward, they would like to add their sportswear to the mix as well. And the DistanZ masks have sold over 100000 pieces in the first month to customers who include Professional Sports Teams, Major Universities, World Class Sporting events and Fortune 500 Corporations.
“We believed early on in our mask development that producing a product with antimicrobial attributes was going to be a game-changer. Our research told us that Polygiene was by far the best option. The reasons we found Polygiene to be superior were its antibacterial and anti-viral capabilities and its more natural foundation. We believe in the product and the company behind it”, says the owner and founder, Mark Killeen.
Ternua – for outdoor spirits that want to connect with nature
The Ternua brand, together with Astore, Lorpen and Loreak Mendian are part of the Ternua Group company located in the Basque region in the north of Spain and the name means the newly found land.
Ternua, founded in 1994, is the brand that dresses those adventurers and outdoor spirits that look to connect with nature. People who recharge their energy in the outdoors with versatile, high performance, technical garments in a unique design. It is a committed and sustainable brand that protects the planet and the people marketing its garments nationally and internationally and is present in more than 20 countries in Europe, Asia and America. It has memberships in a number of interest and trade organizations and is sponsoring top-class events and athletes, as well.
Ternua develops functional outdoor wear for active sports very focused in sustainability and the use of low impact materials with strict sustainability parameters. The entire OI 20 textile collection is PFC free and with a commitment, which certifies the garments have been manufactured with recycled, bio-degradable or natural materials, organic cotton or bluesign certified materials. The recycled materials consist of found carpets, fishing nets, plastic bottles, feathers, coffee grounds, wool, disused garments or nutshells. Ternua is also a pioneer in using Neokdun recycled down in all its down products and in applying a PFC-free water repellent treatment to its recycled down.
Ternua products treated with Polygiene stays fresh technology are base layers, first layers (t-shirts, polo shirts and shirts) and mid layers. In April and due to the Covid-19 situation, Ternua also started using Viraloff® and Odor Crunch® technologies in the Ternua Airgill mask, produced in cooperation with Polygiene. Ternua selected Polygiene because it is the most effective and sustainable anti- microbial solution brand in the market.
Bike-to-boardroom shirts for women
System of Motion is a European brand in women’s performance fashion, with shirts that are designed to take you “from the bike, to the boardroom”.The brand was founded in 2015 by Prabha, a Londoner who loved urban biking. An ambitious city professional, who cycled and walked everywhere in the city, Prabha discovered that a woman’s work wardrobe was restrictive and not designed for how we had started to move through the world. She set out to create pieces with smarter fits and fabrics - ones that were made for movement.
Using textile technology, the brand developed fabrics that look and feel like cotton-poplin, but are moisture-wicking and odor-resistant. Thanks to an exclusive partnership with Polygiene, the brand is able to deliver on its promise of high-performance fabrics that you can “wear more, wash less” so they will last longer.
With its ground-breaking collection, System of Motion has been named an innovator by Fast Company and the Financial Times. It has also been endorsed by major airlines such as SWISS and Singapore Airlines, who feature the brand in online and in-flight stores as women’s travel essentials.
By combining fashion and function, System of Motion has reinvented women’s wardrobe staples – empowering them to do more with their lives.
Do not forget to take advantage of the 20% discount for all readers of News.
ECHA changing rules for the active ingredient in silver treatments
The European chemicals agency ECHA decided in August 2020 that the active ingredient must be described as Silver chloride instead of Reaction mass of titanium dioxide and silver chloride, which has been the case until now.There will be a transition period of 18 months from August 2020, before this has to be implemented in texts describing the active ingredient, on hangtags or packaging material etc.
This is only valid for Europe (under the biocidal products regulation, BPR) and it is done in order to get a harmonization with the rest of the wor
Kings of Indigo lead the industry to change
When Tony Tonnaer founded denim brand Kings of Indigo company nine years ago, his objective was clear; to produce clothing in a sustainable way both socially and environmentally, without compromising on quality. Since then, what it means to be 'sustainable' has evolved and become more intricate, and the future promises further changes. The brand works with a clear objective; to lead the industry to change. Bold? Maybe. But that forward-thinking has helped shape and change the path of fashion, with Kings of Indigo always being two steps ahead of the rest. The brand is constantly exploring how to reduce the impact on the planet and people; using its Five Pillars of Sustainability as cornerstones.
One of these pillars focuses on saving water in the production process. However, home laundry accounts for two thirds (2/3) of the environmental impact of a garment and occurs during consumer use. Kings of Indigo teamed up with Polygiene to create a capsule collection that because of the Polygiene treatment do not need to be washed as often, which saves water, energy, time and money as well as improve the lifespan of a product.
Polygiene goes global in media
Not even six months after launching the antimicrobial treatment ViralOff®, it is getting what is best described as global coverage in media. Last month culminated in an appearance on, Good Morning America – How major fashion has joined the fight against COVID-19. That, however, is only the tip of the iceberg of attention we have received. We have been in Vogue, Vanity Fair, The Telegraph, The Financial Times, Forbes China, Vogue Business, British GQ, ADWEEK, Fashion Network, and numerous trade magazines. We include some links to online articles above.