Polygiene in Professional Womenswear from Innovative North American Brand M.M.LaFleur
17 April 2019
"At M.M.LaFleur, our mission is to make life easier for professional women by providing them with polished-but-practical workwear options. By partnering with Polygiene and incorporating their anti-odor finish, we're essentially giving working women the benefits of activewear - they can hustle on their commutes and sit through long meetings without having to worry about smelly garments. The fact that the treatment process is sustainable and environmentally friendly is also incredibly important to us", says Audrey O'Brien, Director of Fabric R&D at M.M.LaFleur.
The New York based company started in 2013 and offers products made from high-quality, easy-care materials which means machine-washable and wrinkle-resistant fabrics. With Polygiene, the number of washes can even be reduced, which in turn makes the garment last longer and reduces the environmental impact. M.M.LaFleur offers personalized, styling services at showrooms and pop-ups across the U.S. and online styling via their Bento Box program. A number of pieces in their spring collection have Polygiene Stays Fresh technology. https://mmlafleur.com/shop/catalogsearch/result?q=polygiene
“It’s great to get this brand onboard and I am impressed by their business model that takes women’s fashion wear to the next level. Being in their target group, I really appreciate their set-up. It is a very important step for us into the fashion and lifestyle market in the US. A segment that represents a big potential for Polygiene”, notes Ulrika Björk CEO of Polygiene.