Polygiene Partners with Chinese Particle Fever, a Designer Sports Brand Supported by Alibaba
14 December 2017
The company, founded in 2015, is backed by investors from veterans of Alibaba, Goldman Sachs, IDG and Uber/DIDI. Polygiene is included in all menswear and unisex lines and will be added to the female collection shortly.
Sales are mainly online, but also through luxury athleisure retailer Lane Crawford and a first flagship store in Shanghai, with a second opening soon in Beijing. A future expansion into the US market is also on the agenda.
” We are very excited to start working with this extraordinary Chinese brand. We see Asia as a strategic and important market. As the sport and outdoor lifestyle is growing fast in this area, Particle Fever has a great growth potential. We are following their development with great interest”, states Polygiene CEO, Christian von Uthmann.
” Polygiene adds an important functionality to our products and is a strong ingredient brand with their Stays Fresh Technology. We also share the same target with a high-value audience. The added angle on sustainability through the Wear More. Wash Less® message is becoming more important in the Chinese market” says Julianne Zhu, Marketing Director of Particle Fever.