Polygiene, Wacoal and World Group launch consumer campaign in Japanese department stores this summer
17 May 2017
Polygiene is deepening its collaboration with the underwear company Wacoal and the fashion and lifestyle group World Group Field’s International in an effort to enhance all three brands during a joint Polygiene Partner Summer Campaign.
Polygiene’s cooperation with Wacoal, including its Huit and Freya lingerie and swimwear lines, and the World Group with its 80 fashion and lifestyle brands, such as THE SHOP TK and INDIVI, has resulted in new collections featuring Polygiene-treated women's clothing. These clothing collections will be launched in May at department stores throughout Japan. Consumers will be able to take advantage of special offers during the startup of the campaign.
Wacoal will give away a Polygiene-treated towel to all customers who buy more than JPY 3,000 while World Group customers can collect five times more points than usual in the World Premium Club when they buy specially selected Polygiene-treated products in the Kuuki, UNTITLED, INDIVI and Reflect collections.
“We are seeing exciting developments across Asia. This is evident in this amazing collaboration of two strong partners who want to give an extra push into the important Japanese market," says Peter Sjösten, Vice President, Commercial Operations, Polygiene.
For press images and more information, visit www.polygiene.com/ir
For more information, contact:
Christian von Uthmann, CEO, Polygiene
Mobil: + 46 (0)70 319 77 21, e-mail: email@example.com
Peter Sjösten, Vice President, Commerical Operations, Polygiene
Mobil: +46 40-26 22 22 E-mail: firstname.lastname@example.org